The following courses can be taken as a full 3 days course or as individual days.
DAY 1 - INTRODUCTION TO SEO, ONLINE MARKETING, SOCIAL MEDIA (£TBC)
- What is SEO, Online Marketing, Social Media
- Why is it important & How can it benefit your company online and offline
- Looking at real life successful campaign
- How can it be used with your offline activity
DAY 2 - INTRODUCTION TO ON-SITE SEO (£TBC)
- What is on-site SEO & Why is it the important first step
- Keyword research
- Site structure
- Check list
- Maintaining your website through your CMS updates
DAY 3 - INTRODUCTION TO OFF-SITE SEO (£TBC)
- What is off-site SEO & Why is it important to have this working with your website
- How do you approach off-site SEO
- What is link building, Why should links be relevant and authoritive, Why is bad link build bad
- What role does Social Media, PPC, Affiliate marketing, and Online marketing play
- What can you do for free & The first stages of off-site SEO