Search Engine Optimisation (SEO) is the process of increasing you’re online presence by achieving higher rankings in the Search Engine Result Pages (SERPS) in the organic listings. At Dynamic Studios Search we strongly believe and will only use ethical techniques to ascertain rankings within the SERP’s, and we do not use any technique that are classed as unethical or black hat – this type of black hat activity can severely damage your companies online presence and can result in your website being banned from the search engines for a certain period of time.
During the process of your company’s campaign we will be undertaking work in two areas. These two areas are on-site and off-site SEO, which is explained in more detail below.
Our Process
1. On page Optimisation refers to the work carried out on your entire website, this ensures it is search engine friendly and includes the key phrases in the appropriate places for the search engine to give your site more relevancy than others.

2. Off page Optimisation refers to broadening your base and establishing your site within the online community. A high level of off page optimization is successfully achieved by building strong, long lasting, and authoritative, one way, and industry relevant and topical links. This will increase page rank and in turn your online presence in the SERPS, when a website points to you this is deemed as a positive vote for your website, the more votes you receive the more you are rewarded.
Off Page Optimisation
Your websites online presence is indicated by Page Rank (PR). This is the value that Google assigns to your page / website. This is simply a numeric representation (from 0 to 10) of how important a page is to Google, as mentioned when one page links to another page it is essentially casting a “vote” for that other page. However not all “voters” are equal, this means the important of the page that’s casting the vote determines how important the votes itself is. So the higher the PR of the page that’s casting the vote the “weightier” the vote and the higher the rankings. But high PR is only part of the equation. 
Obtaining links from high quality, authoritative and relevant websites can boost your rankings greatly and quickly, however generating the incorrect links from sites that have no page rank at all or that are banned sites or even associate with bad online neighborhoods can have a detrimental effect on your website and SEO campaign.
Dynamic Studios Search have a comprehensive list of high page ranked, relevant, contextual directories, sources, blogs and websites that we can place your site on that is deemed a powerful and valuable resource by search engines. This is a lengthy process and should be used as an on-going and consistent method to promote your site. Quality inbound links will be attained from using this method as well as authority status.
You will benefit from the following off-page strategies: -
High Quality and Authority Links: All websites needs a good supply of links to obtain good rankings, obtaining links from these websites pass on the correct authority, page rank as well as potential visitors to your website. Spending a large amount of time submitting your site to random websites can often be a waste of time so it is important to utilise the correct tools and techniques to underpin the sources that offer quality.
Social Media: This method is also known as link baiting - social media sites such as blogs and forums. Producing great content will be rewarded with an ongoing (and often thousands of website visitors very quickly) stream of interested people to your website. Social media is a great way to harness the power of word of mouth and increase traffic. Utilizing the effectiveness of the top social media website will also encourage many other bloggers write blog articles about your company – hence not only increase website visitors but increase your online presence in the SERPS by generating website authority and power. However some social media websites will not be useful to your niche and will not give any ranking power when linking back to your website, therefore it is important to concentrate on the ones that are related and more importantly will provide your website with high ranking power.
Directories: An Internet directory specializes in linking to other sites and categorising those links. Relevant topically related directories provide an excellent way to obtain high quality links. We have a list of recommended high quality directories, handpicked so their quality is outstanding. Submitting your website to directories is great at giving website solid foundations (to build a stronger link building campaign upon) and relevancy to its target geographical location. 
Article / Press Releases: Using articles and press releases is a great way to get publicity and sales but it’s also important for SEO purposes.
Support Blogs: Typically a support blog is a small optimised site, hosted in locations around the internet, and are mildly promoted. These links are counted as high quality links due to the nature of the blog supporting the theme of your website.
High Quality Link Partners – Finding high quality related partners is a tedious task. We have a whole array of link exchange tools and tactics that will successfully enable your website to obtain high quality topically related links partners.
Competitors Traffic Sources – Discovering your competitors online promotion strategies is a powerful way of increasing your own traffic. Dynamic Studios Search again has the tools and techniques to find a comprehensive list of traffic-intensive resources that your competition is utilizing to drive traffic and rank. These are sites with the highest Alexa Rank. Alexa Rank is a powerful tool used to rank website traffic; this value is trusted all over the globe and is commonly referred to as Alexa Rank or Alexa Traffic Rank.
Knowledge like this will help establish an understanding inside your organization of what the competition is up to. If the competition has great viral content, you can attempt to mimic or outdo their efforts. And if they’ve simply got a small, organic footprint, you can be more aggressive with directories, content strategies and direct link requests or purchases to overcome their lead.
 
On Page Optimisation
On page optimization is the work carried on your website which is visible on your website, or is directly linked to from your website, with the combination of off page strategies this will maximize your website and its ranking potential. Dynamic Studios Search will improve your website utilising the following techniques
XML and HTML Sitemap: - Helps to provide a thorough website crawl. Very useful tool for humans and web spiders
Robots exclusion file:– This can effectively funnel PR thus maximizing link juice to the money pages, links that are useful to humans and search engines are completely different things when it comes to SEO. 
HTML Validation: - This will vastly improve Spider-ability; this increases the amount of pages the search engine spiders visit and cache in their index.
Enhance search engine spider ability – Search engines find content by following links – links have to be optimised to their full potential. A page that cannot be crawled for whatever reason cannot be ranked effectively.
Keyword Targeting – This will involve the correct implementation of the chosen key terms and phrases using the correct web standard syntax
Effective Category Structuring
Site Architecture – Well organized information architecture provides semantic and usability benefits
Meta Data and Syntax - (title, sub titles, images, Meta data, doc text etc)
Optimising Internal Linking – Funneling rank to the correct places is a key on site SEO technique.
We may recommend the addition/alteration of text on your home page. This text is necessary in order for the search engines to associate your website with your key search phrases you are optimizing for. Search engines used a complicated text recognition algorithm in order to rank pages effectively. If these phrases are not mentioned this decrease your chances of appearing high in the SERPS for those key phrases. Full keyword density within and throughout the site is essential. A maximum of 3-4 keywords/search terms per page is best for good search engine results. 

Additional Offering
Search Engine Friendly Blog
In Natural link building the publisher must provide compelling content. Superior content or tools is the key to obtaining links – very quickly. The concept is simply to identify link building targets and determine where the target audience is and ensure they see this content, read it, link to it and convert whilst on the site.
Using a blog and effective content syndication and marketing is the key to displaying content to the target audience. Utilizing the right websites and social media portals is key – using the wrong sites can be a waste of time and energy – it is important to utilise the sites that will add value and continue to add value over time.
Building quality content will gain the company and related websites authority status and will you will be perceived as an expert in “plimsolls” (vertical expertise).
Building an effective blog will also build a community around the brand and associated products, visitors will return for updates via RSS and will also contribute to the blog leveraging the social nature of the internet.
Tool Marketing
The sole creator “customise your trainer” tool should be marketed more effectively – this is quite a unique tool and an asset.
Content Syndication
Producing tailored targeted content is a great way to leverage online partnerships and also increase website traffic. Understanding the wants and needs of target consumers and addressing this through harnessing relationships with other related sites can not only deliver traffic from referring sources but also increase the presence of the websites as a whole in the search engine results pages. Producing content for other sites and syndicating this content to the relevant directories can achieve all of the above very effectively – but again identifying the correct sources and directories is important – many websites will offer nothing in value in terms of SEO efforts and traffic – choosing the right sources however can result in hoards of targeted traffic.
Social Media Campaigns
Utilising social media news and bookmarking sites can play a big role in a link building campaign. Becoming popular on these sites can bring in a tremendous amount of traffic and links. Stories that make it on the first page of these sites can receive tens of thousands of visitors and hundreds of links. Ensuring the right content is produced is key here. Better still articles that relate to competitive phrases can end up ranking extremely high in the results, very quickly; the key insight is how to make this happen. Many marketers continue to write compelling articles but do not position them in the way that grab attention and that achieve high rank in the search engines, therefore it is important to concentrate efforts on analyzing the market place and producing content that will go viral.
Increasing traffic from social media site will also raise the profile of the website and corresponding brands which will results in higher rankings in the results pages.
Social Media sites such as Facebook, Bebo, MySpace and many other lend themselves to effective communication by utilising tools that allow you to send out requests and regular broadcasts via personal messaging and email, and also the ability to join groups and reach new people
Widgets
Widgets are a great way of syndicating content to third party web sites. However ensuring the widget is utilized properly is very important, there have been numerous stories where websites have used widgets incorrectly and have consequently been banned from search engines and lost most of their traffic.
The effective marketing of a discount program
This includes offering consumers discount on certain products but another tactic is to offer the same discount to other larger websites. The key here is to build relationships with the bigger players and become partners – this can be a lengthy progress and the correct route to partnership should be taken. The idea here is the publisher contacts the sites in the same industry and tells them that they will give 20% discount off to all visitors that arrive from their sites – this adds value to both sites. As previously mentioned thought there are many tactics and techniques that should be utilised to build online relationships.
Competitors Traffic Sources
Discovering competitors online promotion strategies is a powerful way of increasing traffic. Dynamic Studios Search again has the tools and techniques to find a comprehensive list of traffic-intensive resources that your competition is utilizing to drive traffic and rank. These are site with the highest Alexa Rank. Alexa Rank is a powerful tool used to rank website traffic; this value is trusted all over the globe and is commonly referred to as Alexa Rank or Alexa Traffic Rank.
Press Releases and PR
Press Releases are one of the stapes of a PR campaign. Developing a search engine friendly, unique and compelling press release is a very effective technique. But the integral element to this is the effective distribution of this content to ensure the right people read it and taken action – finding out where these people hang out is key. Once a press release is picked up by a news editor, if the content is compelling there is now a chance they will write about it and the whole press release becomes viral and expands exponentially.
Affiliate Program
Affiliate programs are when one website links to another, and the site providing the link gets paid whenever a visitor goes to the publishers site and buy something or complete some other form of conversion. E.g for every person that purchases something that has came from source X will receive 10% of the total amount spent. This not only increases traffic but also increases revenue and brand awareness.
Identifying Link and Reciprocal partners and links
An important element of link building is discovering juicy links. Identifying a list of websites that are related and offer large streams of traffic is beneficial from an SEO perspective and overall online presence.
Forums, blogs, guestbook’s, social media sites, wikis, discussion board.
Selecting the correct sites as shown above allows people to leave behind comments, interact and become part of a community. This builds awareness, builds links and more importantly builds a community and in turn increases traffic back to the site.
Video Marketing
Many people are currently testing the effectiveness of video marketing, but not an awful lot of people are making a marketing success of it. The main reason being is most people are not focusing on conversions; there are many proven techniques that allow video marketing to be used as a tool to drive thousands of visitors back to your site with the intent of purchasing.

DAY 1 - INTRODUCTION TO SEO, ONLINE MARKETING, SOCIAL MEDIA (£TBC)

- What is SEO, Online Marketing, Social Media

- Why is it important & How can it benefit your company online and offline

- Looking at real life successful campaign

- How can it be used with your offline activity

DAY 2 - INTRODUCTION TO ON-SITE SEO (£TBC)

- What is on-site SEO & Why is it the important first step

- Keyword research

- Site structure

- Check list

- Maintaining your website through your CMS updates

DAY 3 - INTRODUCTION TO OFF-SITE SEO (£TBC)

- What is off-site SEO & Why is it important to have this working with your website

- How do you approach off-site SEO

- What is link building, Why should links be relevant and authoritive, Why is bad link build bad

- What role does Social Media, PPC, Affiliate marketing, and Online marketing play

- What can you do for free & The first stages of off-site SEO

Our goal is to ensure your website is search engine friendly, web compliant, visible in all browsers and supported by a strong off site campaign to drive more unique visitors and targeted traffic to your website, achieving sustainable long term results.

We work closely with all clients, providing achievable and flexible campaigns to ensure requirements are translated into a successful campaign focused on return on investment.

Your websites online presence is indicated by Page Rank (PR). This is the value that Google assigns to your page / website. This is simply a numeric representation (from 0 to 10) of how important a page is to Google, as mentioned when one page links to another page it is essentially casting a “vote” for that other page. However not all “voters” are equal, this means the importance of the page that’s casting the vote determines how important the votes itself is. So the higher the PR of the page that’s casting the vote the “weightier” the vote and the higher the rankings. But high PR is only part of the equation. 

Obtaining links from high quality, authoritative and relevant websites can boost your rankings greatly and quickly, however generating the incorrect links from sites that have no page rank at all or that are banned sites or even associate with bad online neighbourhoods can have a detrimental effect on your website and SEO campaign. 

Dynamic Studios have a comprehensive list of high page ranked, relevant, contextual directories, sources, blogs and websites that we can place your site on that is deemed a powerful and valuable resource by search engines. This is a lengthy process and should be used as an on-going and consistent method to promote your site. Quality inbound links will be attained from using this method as well as authority status.

You will benefit from the following online marketing strategies: -
Pay Per Click (PPC) advertising now covers a wealth of ad placement areas such as search engines and content networks. PPC is a a great way to advertise within a set budget and be able to directly monitor the success of your campaign right through to conversions on your landing page or website.

Our PPC campaigns are comprehensive and we work pro actively to ensure we’re targeting the correct keyword, target audience as well as maximising conversion rates when people arrive at your website or landing page.

For each keyword that we target we produce a series of adverts, which effectively compete against each other in order to maximise their performance. You pay us for the ongoing campaign management then pay Google direct for the advertising, i.e. a cost per click. However, it’s not just about spending the most money per click to make sure you;re advert is successful, it’s about us ensuring the correct keywords are used with regards to your offering (what your website or landing page does) and combining it with correctly worded adverts. It’s our goal to make your adverts perform to the maximum, which in turn is rewarded by Google as they see that your advert is relevant, which is keeping the people that are clicking the adverts happy by finding what they’re looking for.

Website visitors will leave a website unless they can find the information they want within a couple of seconds, which makes it essential to provide information that’s specifically relevant to your pay per click adverts or online marketing campaigns. Landing pages are the perfect way to do this as they can be designed with specific targeted information, which helps keeps your website visitors attention and drive them to make a call to action such as browse further on your site, make a call, order a product etc. It’s also a way to find out how successful your advertising and marketing is by making the landing page non accessible from the main website, so we know all stats shown in the Google Analytics data are from people who have found the page from your marketing campaign.

Each landing page would be optimised for a separate unique keyword/phrase and be specifically relevant to the online marketing/seo/ppc campaign that we’re running for you.

Our landing page creation service includes front end graphical design, copy writing, seo content population, back end build and programming, web hosting.
Ongoing costs

We alternate months so month 1 will be ad management then month 2 will be add management as well as webstie optimiser where we do on site work in order to improve conversion rates, then on month 3 we revert to ad management and so on.

Bi monthly we also monitor your website visitor statistics and do onsite page optimisations such as moving modules around the page to ensure the best visitor conversion as well as recommend additional functionality or work that can be done one site to maximise your conversion rates.

Month A
Ad management
Recommendations on keywords
Amendment of current ads to increase performance

Month B
Analysis of website data
Onsite work such as moving modules on page to increase visitor conversion rates
Recommendations on additional on page work to improve conversion rates
Ad management
Recommendations on keywords
Amendment of current ads to increase performance
Introduction to service with details on the following;

o HTML/CSS (JavaScript, PHP, ASP, MySQL, XML, CMS, Database) + screen shots of HTML sites

o Flash (Action Script, XML, CMS, Database) + screen shots of Flash sites

o Google Analytics and Alerts + screen shots of Analytics report

Our goal is to ensure your website is search engine friendly, web compliant, visible in all browsers and supported by a strong off site presence meaning you receive more unique visitors and targeted traffic to your website, achieving sustainable long term results.

We work closely with all clients, providing achievable and flexible campaigns to ensure requirements are translated into a successful campaign focused on return on investment … READ MORE >>

Search Engine Optimisation (SEO) is the process of increasing you’re online presence by achieving higher rankings in the Search Engine Result Pages (SERPS) in the organic listings. At Dynamic Studios Search we strongly believe and will only use ethical techniques to ascertain rankings within the SERP’s, and we do not use any technique that are classed as unethical or black hat – this type of black hat activity can severely damage your companies online presence and can result in your website being banned from the search engines for a certain period of time.

During the process of your company’s campaign we will be undertaking work in two areas. These two areas are on-site and off-site SEO, which is explained in more detail below.

Our Process

1. On page Optimisation refers to the work carried out on your entire website, this ensures it is search engine friendly and includes the key phrases at an appropriate density and in the appropriate way for the search engine to give your site more relevancy than others.

2. Off page Optimisation refers to broadening your base and establishing your site within the online community. A high level of off page optimization is successfully achieved by submitting your site to relevant, high page ranked websites, portals and directories etc, this will increase page rank and in turn your online presence in the SERPS, when a website points to you this is deemed as a positive vote for your website, the more votes you receive the more you are rewarded.

Even the most negative anti-internet people out there even believe that a huge portion of business revenue is be derived from online transactions, or offline transactions as a result of seeing the product or service online beforehand.

Sometimes I wonder why people even hesitate about creating an online presence, why? nowadays the cost of setting up a website from scratch is extremely, and I mean extremely cheap.

Don’t be quick to dismiss your product or service as one that doesn’t lend itself to the online environment, people all over the world are selling all kinds of goods online, the product doesn’t even have to be tangible, it could be selling an e-book on how to make hats!

I know of many local businesses who don’t put all their efforts into selling over the internet but they do have some kind of online presence, whether it’s a small brochure website which simply contains an inviting homepage, about us and contact page, this type of website is great for small local companies who offer a local service, for example a ‘local car valeting service’.

The point here is to have something on the web so you can be found by potential customers or even partners etc; even if your website simply contains your contact detail with a brief description you can still generate leads and business.

Below are a few more reasons why you need a website

1. Build Customer Relationships

A website is a great place to build customer relationships – this can be done extremely effectively using email (see Online Customer Relationship Marketing). Once you have a consumers name and e-mail address they could be a customer for life if they are treated well.

2. Lead Generation

Let’s face it we all want to make money online, and the sole intention of many online organisations is to make money, and turn visitors into customers into loyal customer who use their products or services again and again.

Creating a website, attracting visitors and funnelling this traffic are a great lead generation technique. A local organisation I worked with on a website visitor conversion campaign found they increased lead generation by 800% by effectively utilizing the powers of creating an effective online presence and marketing their website through a variety of channels (see Using Email to Leverage Relationship Marketing and Generate Leads).

3. To compete against your competitors

Without having an online presence could mean you are missing out on a lot of potential business – meaning your competitors have a distinct advantage just by having an online presence. Effectively leverage the power of the internet and get ahead of competitors by learning by their mistakes and doing what they do better.

4. To provide business information

A huge proportion of internet users use the internet to find local businesses or a product or service in general. Using the web to do this, is a lot cheaper than directory enquiries and a hell of a lot quicker than using a telephone book or directory.

A website containing your business information is available 24 hours a day, this can be printed and can be bookmarked to return to later. Furthermore potential customers can contact you using the desired communication channel you display.

5. Global Reach

Ok, a lot of people use the advantage of having a global reach to say things like “you can sell your products to people overseas” and “people like to buy the latest and best products”, yes of course you can but you already know that. Having a global reach means that people from all over the world can buy your products, however again it doesn’t have to be a tangible product it could be an e-book or a series of videos.

6. Open 24/7 365 days/year

Your shop is always open so to speak. Visitors can enter your shop any time of the day – before 9am and after 5pm – because out of these hours are when people tend to surf the internet, a perfect reason why you should have an online presence

7. Cost Effective Advertising

Offline advertising generally has an extremely low conversion rate. Leaflets and brochures can be quote costly and once these have been printed and distributed and more often that not thrown away this communication channel is dead.

However using a website as a communication will always be online; this cannot be thrown away or discarded. Offline Marketing could be looked upon as a ‘push’ marketing mechanism, however having a website uses a ‘pull’ mechanism, and customers search for your services and find your website.
Think of a website as a full colour interactive brochure which you can add to whenever you like. Reduce advertising costs by using just one effective call to action / message and promoting your website address e.g. learn more about this product on our website, for more information visit www.domain-name.co.uk.
And finally on this one alteration to your website can be done quickly and free, this is a completely different story with marketing literature such as posters or flyers.

8. To Project a professional image – not @hotmail.co.uk

Lots of very small business nowadays has some kind of online presence. Nothing looks more unprofessional than when a company refers to one of their points of contact being your-name@hotmail.co.uk or your-name@yahoo.co.uk. This says too many consumers that the business either couldn’t afford or wasn’t bothered about investing in their company brand image, would it to be nicer to use a more user friendly and professional email such as support@your-domain.co.uk or contact@your-domain.co.uk, this gives the consumers the feeling they are dealing with a successful organisation and that their query or contact is being deal with a customer support / care team.

9. Your website can make you money - sell your products and services

Firstly before I go into this one I would like to tell you two things, I recently attended a Search Engine Optimisation seminar in London and In one of the exhibition hall I engaged in a conversation with a middle aged woman from Scotland, after discussing the topic of the seminar we were about to watch she revealed to me that she found her online success selling, get ready for it, selling books on how to make straw hats, she uncovered that she was able to quite her full time job 3 years ago to peruse her online career selling books full time, but without the full time 9 – 5 or later house, she found she could happily sit back and work 1 – 2 hours per day checking email and performing general maintenance on her website.

I think this goes to show that you need to be a retail outlet selling top brand labels in clothing to become and entrepreneur online.

A website can be a great tool in not only promoting your products but selling them to, your shop cannot be available 24 hours a day but your website can, and its probably worth mentioning again that people do tend to surf the internet most when they return from work, so why not reinforce your brand online as well as offline.

Having a website is a great way of automating your business, whilst you are having an evening off or even sleeping you website can be generating brand awareness, generating leads but more importantly generating sales and revenue for your company.

10. Word of mouth advertising

With the growing online community and social networking going on nowadays it has never been easier to like minded people to communicated, but more importantly communicate your website address or even drop it into an email. Its very common nowadays that a website address could be posted up onto a website discussion forum by a happy customer and you could expect to receive hundreds even thousand of visitors to your website from that one forum post or conversation about your company and the products and services you offer.

11. Effectively reach new markets

An overwhelming amount of people now have access to the internet whether it is through their mobile phone, pc, laptop or game console. You really can’t afford to miss out on all these potential customers. It may be that someone didn’t mean or intend to land on your website but people surf the internet in many different ways, more often than not people often refine their searches on search engine again and again until they get to the website they want, they may begin searching for “car wax” and throughout their journey they may find that they done actually want “car wax” anymore what they want now is a “car valeting service”, this is common with website users in that they do end up on a website looking at products or services they didn’t intend to look at in the first place.

12. Test the market

Many organisations at some point would like to know how their target marketing are going to react to their new product or service but are afraid of investing large amount of money into creating the product and then be disappointed by the lack of interest or enthusiasm for it. A great way to “test the market” is to expose this new product or service on your website. A typical idea of this would be if a training consultancy wished to offer a new training programme, by adding a small paragraph on the homepage of your website detailing a brief introduction into the course followed by a “click here for more information” or “contact us to register your interest”, by tracking the number of click through or page views or even email enquiries can tell you how your market has reacted to your new offering, this can then determine whether the launch of this new product is feasible. You can even go a step further and test your new found marketing on piloting product prices etc.

13. Customer Support

Provide a support area or knowledge based for your customers. This can become a hub for all your customers’ queries and questions, assistance on products, provide a variety of ways to be contacted, alternatively use a frequently asked questions to answer the most popular questions or queries – all of this can be done without using staff time, employing new resources or without even answering a phone.

14. Advertising Seasonal Offers / Special Offers

A website and having the right data capture in place is a great way to tunnel traffic into an email list. Effectively collecting customers email addresses gives you the power to contact them when you want to tell them something. You may have a seasonal offer that you wish to communicate, effective email marketing is a great way to build relationships, generate leads (by offering a free report or discount voucher in exchange for their email address, and more importantly convert leads into customers through the use tailored email that meet the demands of your customers.

Building up an intelligent database can have a massive impact on consumer retention and loyalty, knowing that Mrs Smith loves to buy books by a certain author gives you an opportunity to up sell and cross sell other books by that author / similar authors and also attempt to sell items that other people have purchased – hence giving the consumer exactly what they want, when they want it a step on from this is to build an incentivised loyalty program e.g. buy this book and get another book for half price, all of this is possible.
Every one of your customers can be alerted about this special offer at the click of a button, and compared to the cost of offline marketing this is extremely low cost with a higher conversion rate and an even higher return on investment.

If you have not got time to design your own website and you would like someone to do it for you for an affordable rate please contact Dynamic Studios - Web Design West Midlands

So that concludes the list on why you need a website, thanks for reading and feel free to add to the list.

What Do I Need To Start My Own Website?

1. A Domain Name

2. Web Hosting

[tags]AWeber,Lead Generation,Relationship Marketing,Website,Website Design[/tags]

Please enjoy the site, join the mailing list and receive regular updated on the world of Online Marketing.

Jonathan Aston

Dynamic Studios!

Welcome back Everybody, todays Discussion is ‘The Adtavnatages of Viral Marketing’

Here at Dynamic Studios Web Design we are hoping this will encourage a debate, so please be our guests…

1. Viral marketing has the same reach as terrestrial TV advertising but with on average 1-2% of the cost base.
2. Millions of users who play viral games leave genuine email addresses for future opt-in marketing.
3. Viral campaigns can be used to despatch e-vouchers for offline transactions.
4. Viral marketing whilst no longer new, still offers great PR potential.
5. A Viral game is visually impressive and creates awareness for the day activities and nightlife available in Birmingham and communicate the benefits and experiences available in the city.
6. As well as acting as a data acquisition channel to attract opt-in email addresses for future marketing campaigns.
7. One of TAMBA’s recent games Ace Driver, was launched on 27 April 2007 and has already achieved in excess of 15.9 million plays and attained the number one position on the Viral Chart within 9 days of launch, a position it maintained for over 3 months.

Useful Links

- TAMBA Internet
- Rubber Republic
- Kerb

1. High volumes of targeted traffic
2. Higher than normal ROI
3. Data capture
4. User interaction
5. and has unlimited reach

…As if! While successful viral marketing campaigns can deliver these some if not all of these objectives, too many organisations fail to realise that effective viral marketing and viral marketing best practice are firmly linked to the processes that should govern traditional online marketing vehicles:

1. Creative
2. Relevance
3. Integration
4. Timely
5. Incentive
6. Placement/Positioning

Failing to recognise these points as a client or agency can seriously impact your viral marketing campaign. While all of the points are important the two which I have found effect your viral marketing statistics the most is the creative and the viral seeding (Placement/Positioning) before you do anything the creative has to be right for your audience. Once that is done just like a banner ad or pop up research has to be done to assess where the best place to place your viral ad or send your viral email. Depending on your audience this can vary dramatically I will cover seeding in more depth in my next post.