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11 27th, 2009| 
We provide a comprehensive, ethical, highly effective on site Search Engine Optimisation, online marketing and pay per click advertising service.
Our goal is to ensure your website is search engine friendly, web compliant, visible in all browsers and supported by a strong off site campaign to drive more unique visitors and targeted traffic to your website, achieving sustainable long term results.
We work closely with all clients, providing achievable and flexible campaigns to ensure requirements are translated into a successful campaign focused on return on investment.
Your websites online presence is indicated by Page Rank (PR). This is the value that Google assigns to your page / website. This is simply a numeric representation (from 0 to 10) of how important a page is to Google, as mentioned when one page links to another page it is essentially casting a “vote” for that other page. However not all “voters” are equal, this means the importance of the page that’s casting the vote determines how important the votes itself is. So the higher the PR of the page that’s casting the vote the “weightier” the vote and the higher the rankings. But high PR is only part of the equation.
Obtaining links from high quality, authoritative and relevant websites can boost your rankings greatly and quickly, however generating the incorrect links from sites that have no page rank at all or that are banned sites or even associate with bad online neighbourhoods can have a detrimental effect on your website and SEO campaign.
Dynamic Studios have a comprehensive list of high page ranked, relevant, contextual directories, sources, blogs and websites that we can place your site on that is deemed a powerful and valuable resource by search engines. This is a lengthy process and should be used as an on-going and consistent method to promote your site. Quality inbound links will be attained from using this method as well as authority status.
You will benefit from the following online marketing strategies: -
Pay Per Click (PPC) advertising now covers a wealth of ad placement areas such as search engines and content networks. PPC is a a great way to advertise within a set budget and be able to directly monitor the success of your campaign right through to conversions on your landing page or website.
Our PPC campaigns are comprehensive and we work pro actively to ensure we’re targeting the correct keyword, target audience as well as maximising conversion rates when people arrive at your website or landing page.
For each keyword that we target we produce a series of adverts, which effectively compete against each other in order to maximise their performance. You pay us for the ongoing campaign management then pay Google direct for the advertising, i.e. a cost per click. However, it’s not just about spending the most money per click to make sure you;re advert is successful, it’s about us ensuring the correct keywords are used with regards to your offering (what your website or landing page does) and combining it with correctly worded adverts. It’s our goal to make your adverts perform to the maximum, which in turn is rewarded by Google as they see that your advert is relevant, which is keeping the people that are clicking the adverts happy by finding what they’re looking for.
Website visitors will leave a website unless they can find the information they want within a couple of seconds, which makes it essential to provide information that’s specifically relevant to your pay per click adverts or online marketing campaigns. Landing pages are the perfect way to do this as they can be designed with specific targeted information, which helps keeps your website visitors attention and drive them to make a call to action such as browse further on your site, make a call, order a product etc. It’s also a way to find out how successful your advertising and marketing is by making the landing page non accessible from the main website, so we know all stats shown in the Google Analytics data are from people who have found the page from your marketing campaign.
Each landing page would be optimised for a separate unique keyword/phrase and be specifically relevant to the online marketing/seo/ppc campaign that we’re running for you.
Our landing page creation service includes front end graphical design, copy writing, seo content population, back end build and programming, web hosting.
Ongoing costs
We alternate months so month 1 will be ad management then month 2 will be add management as well as webstie optimiser where we do on site work in order to improve conversion rates, then on month 3 we revert to ad management and so on.
Bi monthly we also monitor your website visitor statistics and do onsite page optimisations such as moving modules around the page to ensure the best visitor conversion as well as recommend additional functionality or work that can be done one site to maximise your conversion rates.
Month A
Ad management
Recommendations on keywords
Amendment of current ads to increase performance
Month B
Analysis of website data
Onsite work such as moving modules on page to increase visitor conversion rates
Recommendations on additional on page work to improve conversion rates
Ad management
Recommendations on keywords
Amendment of current ads to increase performance
Introduction to service with details on the following;
o HTML/CSS (JavaScript, PHP, ASP, MySQL, XML, CMS, Database) + screen shots of HTML sites
o Flash (Action Script, XML, CMS, Database) + screen shots of Flash sites
o Google Analytics and Alerts + screen shots of Analytics report