Welcome back Everybody, todays Discussion is ‘The Adtavnatages of Viral Marketing’
Here at Dynamic Studios Web Design we are hoping this will encourage a debate, so please be our guests…
- Viral marketing has the same reach as terrestrial TV advertising but with on average 1-2% of the cost base.
- Millions of users who play viral games leave genuine email addresses for future opt-in marketing.
- Viral campaigns can be used to despatch e-vouchers for offline transactions.
- Viral marketing whilst no longer new, still offers great PR potential.
- A Viral game is visually impressive and creates awareness for the day activities and nightlife available in Birmingham and communicate the benefits and experiences available in the city.
- As well as acting as a data acquisition channel to attract opt-in email addresses for future marketing campaigns.
- One of TAMBA’s recent games Ace Driver, was launched on 27 April 2007 and has already achieved in excess of 15.9 million plays and attained the number one position on the Viral Chart within 9 days of launch, a position it maintained for over 3 months.