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11 27th, 2009| 
About Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of increasing you’re online presence by achieving higher rankings in the Search Engine Result Pages (SERPS) in the organic listings. At Dynamic Studios Search we strongly believe and will only use ethical techniques to ascertain rankings within the SERP’s, and we do not use any technique that are classed as unethical or black hat – this type of black hat activity can severely damage your companies online presence and can result in your website being banned from the search engines for a certain period of time.
During the process of your company’s campaign we will be undertaking work in two areas. These two areas are on-site and off-site SEO, which is explained in more detail below.
Our Process
1. On page Optimisation refers to the work carried out on your entire website, this ensures it is search engine friendly and includes the key phrases in the appropriate places for the search engine to give your site more relevancy than others.
2. Off page Optimisation refers to broadening your base and establishing your site within the online community. A high level of off page optimization is successfully achieved by building strong, long lasting, and authoritative, one way, and industry relevant and topical links. This will increase page rank and in turn your online presence in the SERPS, when a website points to you this is deemed as a positive vote for your website, the more votes you receive the more you are rewarded.
Off Page Optimisation
Your websites online presence is indicated by Page Rank (PR). This is the value that Google assigns to your page / website. This is simply a numeric representation (from 0 to 10) of how important a page is to Google, as mentioned when one page links to another page it is essentially casting a “vote” for that other page. However not all “voters” are equal, this means the important of the page that’s casting the vote determines how important the votes itself is. So the higher the PR of the page that’s casting the vote the “weightier” the vote and the higher the rankings. But high PR is only part of the equation.
Obtaining links from high quality, authoritative and relevant websites can boost your rankings greatly and quickly, however generating the incorrect links from sites that have no page rank at all or that are banned sites or even associate with bad online neighborhoods can have a detrimental effect on your website and SEO campaign.
Dynamic Studios Search have a comprehensive list of high page ranked, relevant, contextual directories, sources, blogs and websites that we can place your site on that is deemed a powerful and valuable resource by search engines. This is a lengthy process and should be used as an on-going and consistent method to promote your site. Quality inbound links will be attained from using this method as well as authority status.
You will benefit from the following off-page strategies: -
High Quality and Authority Links: All websites needs a good supply of links to obtain good rankings, obtaining links from these websites pass on the correct authority, page rank as well as potential visitors to your website. Spending a large amount of time submitting your site to random websites can often be a waste of time so it is important to utilise the correct tools and techniques to underpin the sources that offer quality.
Social Media: This method is also known as link baiting - social media sites such as blogs and forums. Producing great content will be rewarded with an ongoing (and often thousands of website visitors very quickly) stream of interested people to your website. Social media is a great way to harness the power of word of mouth and increase traffic. Utilizing the effectiveness of the top social media website will also encourage many other bloggers write blog articles about your company – hence not only increase website visitors but increase your online presence in the SERPS by generating website authority and power. However some social media websites will not be useful to your niche and will not give any ranking power when linking back to your website, therefore it is important to concentrate on the ones that are related and more importantly will provide your website with high ranking power.
Directories: An Internet directory specializes in linking to other sites and categorising those links. Relevant topically related directories provide an excellent way to obtain high quality links. We have a list of recommended high quality directories, handpicked so their quality is outstanding. Submitting your website to directories is great at giving website solid foundations (to build a stronger link building campaign upon) and relevancy to its target geographical location.
Article / Press Releases: Using articles and press releases is a great way to get publicity and sales but it’s also important for SEO purposes.
Support Blogs: Typically a support blog is a small optimised site, hosted in locations around the internet, and are mildly promoted. These links are counted as high quality links due to the nature of the blog supporting the theme of your website.
High Quality Link Partners – Finding high quality related partners is a tedious task. We have a whole array of link exchange tools and tactics that will successfully enable your website to obtain high quality topically related links partners.
Competitors Traffic Sources – Discovering your competitors online promotion strategies is a powerful way of increasing your own traffic. Dynamic Studios Search again has the tools and techniques to find a comprehensive list of traffic-intensive resources that your competition is utilizing to drive traffic and rank. These are sites with the highest Alexa Rank. Alexa Rank is a powerful tool used to rank website traffic; this value is trusted all over the globe and is commonly referred to as Alexa Rank or Alexa Traffic Rank.
Knowledge like this will help establish an understanding inside your organization of what the competition is up to. If the competition has great viral content, you can attempt to mimic or outdo their efforts. And if they’ve simply got a small, organic footprint, you can be more aggressive with directories, content strategies and direct link requests or purchases to overcome their lead.
On Page Optimisation
On page optimization is the work carried on your website which is visible on your website, or is directly linked to from your website, with the combination of off page strategies this will maximize your website and its ranking potential. Dynamic Studios Search will improve your website utilising the following techniques
XML and HTML Sitemap: - Helps to provide a thorough website crawl. Very useful tool for humans and web spiders
Robots exclusion file:– This can effectively funnel PR thus maximizing link juice to the money pages, links that are useful to humans and search engines are completely different things when it comes to SEO.
HTML Validation: - This will vastly improve Spider-ability; this increases the amount of pages the search engine spiders visit and cache in their index.
Enhance search engine spider ability – Search engines find content by following links – links have to be optimised to their full potential. A page that cannot be crawled for whatever reason cannot be ranked effectively.
Keyword Targeting – This will involve the correct implementation of the chosen key terms and phrases using the correct web standard syntax
Effective Category Structuring
Site Architecture – Well organized information architecture provides semantic and usability benefits
Meta Data and Syntax - (title, sub titles, images, Meta data, doc text etc)
Optimising Internal Linking – Funneling rank to the correct places is a key on site SEO technique.
We may recommend the addition/alteration of text on your home page. This text is necessary in order for the search engines to associate your website with your key search phrases you are optimizing for. Search engines used a complicated text recognition algorithm in order to rank pages effectively. If these phrases are not mentioned this decrease your chances of appearing high in the SERPS for those key phrases. Full keyword density within and throughout the site is essential. A maximum of 3-4 keywords/search terms per page is best for good search engine results.
Additional Offering
Search Engine Friendly Blog
In Natural link building the publisher must provide compelling content. Superior content or tools is the key to obtaining links – very quickly. The concept is simply to identify link building targets and determine where the target audience is and ensure they see this content, read it, link to it and convert whilst on the site.
Using a blog and effective content syndication and marketing is the key to displaying content to the target audience. Utilizing the right websites and social media portals is key – using the wrong sites can be a waste of time and energy – it is important to utilise the sites that will add value and continue to add value over time.
Building quality content will gain the company and related websites authority status and will you will be perceived as an expert in “plimsolls” (vertical expertise).
Building an effective blog will also build a community around the brand and associated products, visitors will return for updates via RSS and will also contribute to the blog leveraging the social nature of the internet.
Tool Marketing
The sole creator “customise your trainer” tool should be marketed more effectively – this is quite a unique tool and an asset.
Content Syndication
Producing tailored targeted content is a great way to leverage online partnerships and also increase website traffic. Understanding the wants and needs of target consumers and addressing this through harnessing relationships with other related sites can not only deliver traffic from referring sources but also increase the presence of the websites as a whole in the search engine results pages. Producing content for other sites and syndicating this content to the relevant directories can achieve all of the above very effectively – but again identifying the correct sources and directories is important – many websites will offer nothing in value in terms of SEO efforts and traffic – choosing the right sources however can result in hoards of targeted traffic.
Social Media Campaigns
Utilising social media news and bookmarking sites can play a big role in a link building campaign. Becoming popular on these sites can bring in a tremendous amount of traffic and links. Stories that make it on the first page of these sites can receive tens of thousands of visitors and hundreds of links. Ensuring the right content is produced is key here. Better still articles that relate to competitive phrases can end up ranking extremely high in the results, very quickly; the key insight is how to make this happen. Many marketers continue to write compelling articles but do not position them in the way that grab attention and that achieve high rank in the search engines, therefore it is important to concentrate efforts on analyzing the market place and producing content that will go viral.
Increasing traffic from social media site will also raise the profile of the website and corresponding brands which will results in higher rankings in the results pages.
Social Media sites such as Facebook, Bebo, MySpace and many other lend themselves to effective communication by utilising tools that allow you to send out requests and regular broadcasts via personal messaging and email, and also the ability to join groups and reach new people
Widgets
Widgets are a great way of syndicating content to third party web sites. However ensuring the widget is utilized properly is very important, there have been numerous stories where websites have used widgets incorrectly and have consequently been banned from search engines and lost most of their traffic.
The effective marketing of a discount program
This includes offering consumers discount on certain products but another tactic is to offer the same discount to other larger websites. The key here is to build relationships with the bigger players and become partners – this can be a lengthy progress and the correct route to partnership should be taken. The idea here is the publisher contacts the sites in the same industry and tells them that they will give 20% discount off to all visitors that arrive from their sites – this adds value to both sites. As previously mentioned thought there are many tactics and techniques that should be utilised to build online relationships.
Competitors Traffic Sources
Discovering competitors online promotion strategies is a powerful way of increasing traffic. Dynamic Studios Search again has the tools and techniques to find a comprehensive list of traffic-intensive resources that your competition is utilizing to drive traffic and rank. These are site with the highest Alexa Rank. Alexa Rank is a powerful tool used to rank website traffic; this value is trusted all over the globe and is commonly referred to as Alexa Rank or Alexa Traffic Rank.
Press Releases and PR
Press Releases are one of the stapes of a PR campaign. Developing a search engine friendly, unique and compelling press release is a very effective technique. But the integral element to this is the effective distribution of this content to ensure the right people read it and taken action – finding out where these people hang out is key. Once a press release is picked up by a news editor, if the content is compelling there is now a chance they will write about it and the whole press release becomes viral and expands exponentially.
Affiliate Program
Affiliate programs are when one website links to another, and the site providing the link gets paid whenever a visitor goes to the publishers site and buy something or complete some other form of conversion. E.g for every person that purchases something that has came from source X will receive 10% of the total amount spent. This not only increases traffic but also increases revenue and brand awareness.
Identifying Link and Reciprocal partners and links
An important element of link building is discovering juicy links. Identifying a list of websites that are related and offer large streams of traffic is beneficial from an SEO perspective and overall online presence.
Forums, blogs, guestbook’s, social media sites, wikis, discussion board.
Selecting the correct sites as shown above allows people to leave behind comments, interact and become part of a community. This builds awareness, builds links and more importantly builds a community and in turn increases traffic back to the site.
Video Marketing
Many people are currently testing the effectiveness of video marketing, but not an awful lot of people are making a marketing success of it. The main reason being is most people are not focusing on conversions; there are many proven techniques that allow video marketing to be used as a tool to drive thousands of visitors back to your site with the intent of purchasing.